Sour and Refreshing: The Rise of Savory Spritzes

As the weather warms up, our drinks menus are getting a refreshing twist. Say hello to the savory spritz, the perfect accompaniment to your summer gatherings. And what better way to start than with a pickle-flavored spritzer?

A refreshing twist on the classic spritz

It all began as an April Fool’s prank, but the joke was on Spritz Society when followers were intrigued by the idea of a pickle-flavored spritzer. Fast forward to July 2023, and the partnership between Spritz Society and Claussen, the top-selling refrigerated pickle brand, brought this unique drink to life. The result? A sour-flavored success that sold out in just 72 hours.

“After getting into the beverage space for the first time last summer, we were so excited to see the response from fans around the Spritz Society Pickle by Claussen.” - Caroline Sheehey, brand manager for Claussen

The Rise of Savory Cocktails

The Spritz Society Pickle is not a one-off. Savory cocktails and spritzes are on the rise, and it’s easy to see why. Think Dirty Martinis, fancy Bloody Marys, and our own Tomato-Basil Spritz. The briny goodness of pickles has won over adventurous eaters, and now it’s time to take the leap into the world of drinks.

A classic pickle garnish for your savory spritz

The Spritz Society Pickle keeps it simple with white wine, sparkling water, pure white vinegar, cane sugar, natural flavor, sodium citrate, and fruit and vegetable juices. The result is a well-balanced blend of sweet and sour, tart and tangy. As one reviewer put it, “It works harmoniously with the other flavors, resulting in a well-balanced blend of sweet and sour, tart and tangy.”

The perfect accompaniment to your summer BBQ

Starting May 1, you can get your hands on the Spritz Society Pickle for a limited time for $25 for a pack of four. And don’t forget to check out their seven other sweet flavors, available in variety packs or single-flavor assortments.

So, are you ready to pucker up and give the savory spritz a try?